01
London
An upbeat how-to video with James Cooper and Natalie Preston, founders of Shedletsky's, an award-winning East London pickle and ferment brand named after James's great-grandfather, a Whitechapel kosher butcher. I filmed the pair making a classic dill pickle from scratch. The tone was fun and fast-pace pace to match the brand. Shedletsky's now supply delis across London and have published their own cookbook, so the piece needed to sit comfortably alongside a well-established visual identity.