London
The goal was to raise awareness in the spirit of the organisation's campaign messaging — "Less Oy, More Joy" — which is about celebrating UK Jewish culture across different cultural sectors; food, music, theatre, dance, art and heritage. I was contracted as the social media manager and content creator, delivering the Jewish Culture Month campaign end-to-end from concept to delivery. The growth of the account, @jewishculturemonth, was a standout success: starting from its first follower in February 2026, the account grew by 5,000% by the end of the month, reaching 200K unique accounts, 89% of them non-followers. I drove this growth through an analytics-led approach, using performance reports to shape content strategy and hands-on production, handling the shoots, editing, and caption writing. This video was Jewish Culture Month's official launch video, posted to mark the opening of the month and kick of the campaign.